Digital transformation is shaping our business into new interconnected clusters. Understanding Functional Integration explains the mechanics of this revolutionary strategic model, that helped brands like Amazon and Nike to outperform their competitors generating massive "Functional Value", and provides applicable templates to visualise its process.


Sergio Mottola

Sergio Mottola is an experienced strategist and an internationally renowned speaker on the subject of technology, strategy, user function integration and consumer centric business models. Over the last decade Sergio Mottola has worked with leading Brands to craft and articulate the underlying strategy and execution for innovative business models.


Corporate Works