Bikkembergs wearables

The challenge

Our brief was to integrate sensors and wearable technologies into the existing product lines and reinforce the consumer message focussed on sport.

The solution

We designed a wearable band inspired by the football community and a digital service focussed on making the brand a local leader for sport engagement. We advised that the brand could sponsor local sport centres and own the platform that engages people and teams, while helping the community to have fun.