Our brief was to create a new digital experience for Varenna Cucine in line with the recent digital innovations launched by other brands and appliance manufacturers. We were asked to imagine the brand in the future when software experience will be the way to engage consumers.
We designed a digital work surface, integrated to wearables and tracking apps. This helps inspire families to make the right dietary choices and organise their food shopping with step-by-step recipes. We also integrated other sensors within the kitchen itself to facilitate parts replacement, care instructions and other relevant information that today are still delivered by booklets.