MV Augusta

Connected Biking

The challenge

Our brief was to use sensors and digital technologies to improve the customer experience and create a stronger common city around the brand.

The solution

We leveraged an existing IoT device, "Brain", specifically designed for the bike industry and imagined a new set of services to engage the community. The App gives the opportunity to discover new routes and being updated on the other drivers discoveries so taking your MV for spin is always a new experience. It also helps drivers collect data and improve their skills to enjoy the advanced MV bikes.

CorporateAlfredo Violante