Sergio’s responsibility is becoming the change agent chartered with the reinvention of the organisation. He is charged with coordinating and managing comprehensive changes that address everything from updating how a company works to building out entirely new businesses. His strong bias for action, bold thinking and external empathy allows to blend and enhance the rest of the C-Suite to focus on:

  • Blockchain technology

  • Make digital integral to the corporate strategy

  • Implement “Obsess over the customer” strategic approach

  • Build agility, speed, and data driven.



  • Understand the business goals and objectives of all stakeholders

  • Know where in the organisation digital capability exists

  • Establish explicit alignment on enterprise priorities

  • Develop a hypothesis for the digital vision


  • Assess the capabilities of digital resources

  • Understand deeply the organisation’s digital maturity

  • Create the structure for the new digital operating model

  • Create a communication plan for rolling out the new digital direction


  • Approve a fully integrated portfolio of digital projects

  • Transition in full swing for adopting the new operating model

  • Secure funding for a 24 to 36-month period

  • Communicate and evangelise the plan


  • Blockchain technology

  • Artificial Intelligence

  • Functional integration

  • Digital transformation

  • Internet of Things


Sergio has worked for over 10+ years with leading Brands to craft and articulate the underlying strategy and execution for innovative business models. He facilitate enabling new integrated services focussed at increasing consumer engagement and he supports the management to:

  • Lead transformation across the organisation

  • Articulate a strategic vision

  • Collaborate to get buy-in across functions

  • Challenge diplomatically the status quo and solidify relationships with a broad group of people

  • Demonstrate leadership and charisma that excites the organization to drive change forward

  • Unite the executive team enabling complementarities of the mandates of peers

  • Think holistically about how a company’s strategy is executed across all digital channels

  • Own and drive digital strategy throughout the organization to help team leaders unlock value

  • Navigate with patience the complex organizational structures of large businesses