Why does valuable innovation get lost?
The problem is we do not have a "target function" definition.
How can we solve the friction in the innovation process?
In many cases high consumer value innovations with high tractions are lost because they receive low resources; as well as high consumer value innovations with initial low traction. This is observed for innovations emerging in firms in open innovation ecosystems and for start-ups.
UNDERSTANDING FUNCTIONAL INTEGRATION
A strategic model for the digital age
Understanding Functional Integration explains the mechanics of this revolutionary strategic model, that helped brands like Amazon and Nike to outperform their competitors generating massive "Functional Value", and provides applicable templates to visualise its process.